Google always makes efforts to improve all its services. Gmail is one of the most important services of Google.

Google provide an update of Gmail in 2013 and the significant thing was an option named as Multiple Tabs.

Multiple Tabs were named as Primary, Promotions, Social, Forums and Updates. The purpose behind this was to improve Gmail and this update was a very good step to improve Gmail. Open Rate of email has significantly improved due to this update.

Multiple Tabs allows user to view their emails in different categories and it is located at the top of their inbox.

What is Gmail Promotions Tab?

Gmail promotions tab is one of the multiple tabs of Gmail where different types of emails land. These emails includes deals, offers, marketing or other promotions. All of these emails lands in promotions tab and user can easily open the tab and view the emails at one place.

Gmail Tabs with their Uses and Classification

Gmail has 5 tabs and each tab is used for different type of emails to land. Let’s quickly discuss about the use of Gmail tabs:

Primary Tab

Primary tab is used for personal emails to land. These emails are person to person interaction or from user’s contacts. Primary tab is usually used for necessary emails and is important part of Gmail.

Promotions Tab

All the marketing emails lands in promotions tab. All the emails which consists offers, discounts, deals or any other promotional or marketing stuff are stored in this tab.

Social Tab

Social tab is a place where all the emails from social platforms like Facebook, Instagram, Twitter, LinkedIn etc. are stored.

Updates Tab

The update tab is used to store all the transactional related emails like receipts, shopping invoices, order confirmation etc. This tab is also used to receive updates of different things you have shared with someone like google docs.

Forum Tab

Forum tab is used to receive email from different forums like online groups, chats, discussion boards etc.

Classification of Gmail Tabs

We can classify all the Gmail tabs according to the volume of inbox. We tried to put it in an infographic to help you understand the classification of Gmail tabs in a better way. Here is the infographic:

Why an email gets delivered to promotion tab

The question arises in our mind is that how can emails lands to different tabs in Gmail? Well here is the answer:

Gmail has a very smart and intelligent algorithm which scans every incoming email and ands it in a certain category based in the type of that email.

The algorithm filters all he incoming emails and using its intelligence decides the tab to land emails. Algorithm is the reason why email lands in promotions tab.

Does landing in the Gmail Promotions tab Effect Email Deliverability

Email marketer often thinks that if the email lands in promotion tab of recipient rather than landing in Inbox it will affect the deliverability of email and also impact the results of email campaign. But the fact is that promotions tab also cunts in inbox. If your email reached to the promotions tab in Gmail it means that your email is successfully delivered to the inbox of the recipient.

Gmail tabs are actually the sub categories of Inbox and really helps your email to reach to the recipient in more organized way. Hence email landing in promotions tab of Gmail does not have any affect its deliverability.

Should you need to avoid Gmail’s Promotion Tab?

Many marketers do not like promotions tab and they want to land their emails directly to the inbox of recipient. We have already mentioned in the previous topic that it is perfectly fine if your email is landing in promotions tab. Infect it is easy for the users to identify marketing emails. Despite all this if you are still thinking that you should avoid promotions tab, you need to rethink about it.

You can beat the system by doing some extra efforts but believe me all your efforts are in vain. If you successfully ditch the system and you are able to avoid promotions tab there is a high chance that your email will land in spam folder of the recipient. Now you can decide where you want your email to land in the inbox or in spam folder.

Advantages of Promotions Tab

Gmail categorizes its inbox in multiple tabs to make it easier for it users.

Advantages of Promotions tab are mentioned below:

• Promotions tab collects all the marketing emails
• Promotions tab increases open rates of emails
• It is easy for user to find the marketing emails
• Promotions tab reduces spam rate of marketing emails
• Promotions tab is an easy way for anyone to find their desired offers
• It allows user to filter emails

Conclusion

In this Article, We have discussed about Promotions tab in Gmail, its uses, advantages and is it good for you or not.

Promotions tab is a great thing for users as well as marketers. This tab put all the marketing and promotional emails at one place which helps users to find them at one place. User just opens the promotions tab and view all the latest marketing emails. Promotions tab increases emails open rate and click through rate which are key to a successful Marketing campaign.

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