Direct Mail

Direct mail advertising is a powerful marketing tool that can help businesses reach new customers. However, the process of designing and printing direct mail can be complex and time-consuming. Direct mail has many categories or tools which makes it easier. One of those is Every Door Direct Mal. In this Article, we have discussed in details about Every Door Direct Mail, EDDM Benefits, EDDM Guidelines and How to launch EDDM Campaign?

Let’s move on to our topics:

Every Door Direct Mail (EDDM)

Every Door Direct Mail (EDDM) is a service offered by the United States Postal Service (USPS) that streamlines the direct mail process by allowing businesses to target specific postal routes. This service can save businesses time and money, and make it easier to create effective direct mail campaigns.

Every door direct mail can be a great way to reach new customers and grow your business.

What are the Benefits of EDDM?

EDDM or Every Door Direct Mail is a type of direct mail marketing that allows businesses to send mailers to every address in a specified area. This can be done without having to compile a list of addresses or pay for postage by using USPS's Marketing Mail program.

There are many benefits to using EDDM for your business. With EDDM, you can target a specific geographic area without having to pay for individual postage fees. This makes it an extremely cost-effective way to reach potential customers in your area. In addition, EDDM allows you to customize your mailers with eye-catching graphics and content that will grab the attention of your recipients.

If you're looking for a cost-effective and efficient way to reach potential customers in your area, EDDM may be the perfect solution for you.

There are many benefits of using EDDM, including:

1. Reach a large audience:

 With EDDM, you can target specific neighborhoods or ZIP codes that you want to reach with your direct mail. This means that you can reach a large number of potential customers with your marketing message.

2. Save money:

EDDM can be a cost-effective way to reach new customers. You do not have to purchase a mailing list, and you can target specific areas that you know will be interested in your product or service.

3. Stand out:

With so much junk mail filling up people’s mailbox these days, your EDDM postcards are sure to stand out. This can help you get noticed and remembered by potential customers.

4. Flexible format:

EDDM postcards come in a variety of sizes and formats, so you can choose the one that best fits your needs. You can also include coupons, discounts or a small gift as well.

Every Door Direct Mail Guidelines

If you are planning on using Every Door Direct Mail (EDDM) to reach your target audience, there are a few guidelines you should follow.

• First, make sure your mail piece is designed properly. Every Door Direct Mail pieces must be flat (not folded), have a uniform thickness, and be no larger than 11”1/2 wide and 6”1/8 high. Additionally, your mail piece must have a return address and the indicia “USPS Bulk Permit No. XYZ” in the upper right hand corner of the address side.

• Second, you will need to purchase EDDM postage from the USPS. This can be done at your local Post Office or online. The cost of EDDM postage is based on the size and weight of your mail piece.

• Third, you will need to determine your delivery route. The USPS has maps available that show all of the approved EDDM delivery routes in each state. Once you have determined your delivery route, you can begin mailing your pieces.

Following these simple guidelines will help ensure that your EDDM campaign is successful.

How to launch an EDDM campaign

Are you looking for a way to reach new customers and grow your business? If so, Every Door Direct Mail (EDDM) could be a great option for you. EDDM is a type of direct mail marketing that allows businesses to target specific postal routes with their advertising.

Launching an EDDM campaign is easy and can be done entirely online. Plus, it's a cost-effective way to reach potential customers. Here's everything you need to know about how to launch an EDDM campaign.

1. Choose your target postal routes.

The first step is to identify which postal routes you want to target with your campaign. You can do this by entering your business address on the USPS website. From there, you'll be able to see all of the routes in your area and select the ones you want to target.

2. Create your mail piece.

Once you have selected your target postal routes, it's time to create your mail piece. This can be anything from a postcard to a flyer or brochure. Be sure to include any promotional offers or coupons that you want recipients to take advantage of.

3. Register for an EDDM account.

Next, you'll need to register for an EDDM account on the USPS website. This is a free service that allows you to submit your mailing list and print your postage online.

4. Print your postage.

Once you have registered for an EDDM account, you can print your postage directly from the USPS website. You'll need to purchase enough stamps to cover the weight of your mail piece.

5. Mail your pieces.

Finally, it's time to mail your EDDM pieces. Be sure to drop them off at a USPS location so they can be delivered to your target postal routes.

And that's it! Following these steps will help ensure that your EDDM campaign is launched.

Tips to Make Every Door Direct Mail Campaign Successful

The Every Door Direct Mail (EDDM) program from the USPS is a great way to reach your target market with direct mail. But, there are some strategies you need to follow to make sure your campaign is successful.

Here are some tips for using the EDDM program:

1. Choose the right size for your mail piece.

The USPS has specific requirements for the size of EDDM mail pieces. Make sure your piece meets these requirements or it will be returned.

2. Use a high-quality design.

 Your mail piece will be competing with a lot of other mail pieces for attention. A well-designed piece will help it stand out.

3. Include a strong call to action.

Tell your recipients what you want them to do, whether it's visit your website, come into your store, or call you to learn more about your product or service.

4. Make sure your list is accurate.

The USPS requires that you use their mailing list when sending EDDM pieces. This ensures that your mail piece gets delivered to the right people.

5. Test your campaign before you launch it.

Send a small batch of pieces to yourself, colleagues and some friends to test your EDDM campaign. It will give you a better idea of your campaign. You can identify the mistakes and remove them before launching your EDDM Campaign.

Every Door Direct Mail FAQ

What is USPS Every Door Direct Mail?

Every Door Direct Mail is a service of USPS which lets the business to target all the houses of a certain location.

How much EDDM is effective?

Every Door Direct Mail is very effective as it reaches a large number of people. Specially, if you are a local business EDDM will be highly effective because of its high conversion rate.

How much time USPS take to deliver EDDM?

USPS takes just 1 to business days to deliver EDDM. It also depends on the package you have chosen. Standard package takes more days to reach to people while urgent package takes less time to reach people.

What is the Difference between EDDM and Direct Mail?

EDDM is a type of Direct Mail. The main difference between EEDDM and Direct Mail is that EDDM is a target based or location based and Direct Mail is not.

Can we send letters via EDDM?

Yes! We can send letters through EDDM.